When a marketing campaign can inspire customers to change attitudes, capture nostalgia or get the audience really thinking – then we think they’re pretty successful! Here are just five companies that have had a particular impact on us and have effectively marketed to their targeted audience. Dove Campaign for Real Beauty How did a soap…
The new amazing, heartwarming and totally unexpected (we could go on!) Guinness wheelchair ad has racked up a serious 4.4 million hits on YouTube since its release 7 days ago. And it’s no wonder, Guinness are well known for their ads, and this one is no exception, however it comes with an unpredictable twist that will pull on both the girls AND the boys heart strings, not an easy feat for a drinks company. We won’t ruin the ad for you, but at the end you just may have to wipe that tear from your eye, pick up the phone and organise that date with the buddies for a pint of the black stuff.
As the narrator says;
Dedication. Loyalty. Friendship.
The choices we make, reveal the true nature of our character.