Appy Monday – Secret

Secret landed on Irish iPhones at the end of April, already a hit in the US; I had been dying to see what all the fuss was about after coming across it when a secret was posted on the app revealing that the former head of Google+, Vic Gundrota, was interviewing for other jobs proved to be true as he officially announced he was leaving Google days later.

The app is fun and easy to use. Simply type your secret, add a cute coloured background or add a picture from your gallery, making sure that your photo won’t give your identity away of course and hit send. If someone from your contacts taps the heart icon indicating they love your secret, that secret is then sent on to their contacts, and the more loving your post gets the more it spreads. You can only comment on secrets from your friends or friends of friends. 

To protect user anonymity, until you have three friends using the service they withhold secrets from your contacts showing in your secret feed. When I first downloaded the app this held me back from getting the true secret experience. Also users that don’t have enough friends on Secret won’t see posted by friends or friends of friends they will simply see “Your Circle” on posts.

Secret is available to download for free on IOS and is currently in beta on android so should be released in the near future in the Google Play Store. 

To see the big picture effect of Secret check out what happened when a made up secret wrote from the toilet went viral here. Appy Monday everyone! 

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