Cool New Dublin Restaurant Sober Lane Looks For Staff Through Snapchat

Snapchat has been around for a while now and we just love seeing all the innovative ways that companies are coming up with for using the hit app. With a core user base of 13 to 25 year olds. It is a great way to get your message directly on front of your target audience. Which is exactly what already established Cork based bar and restaurant Sober Lane has done to announce it has officially hit the big smoke. 

We saw this tweet from Sober Lane yesterday just as it started picking up traction and we’re super excited to see how it took off across the Irish social scene and media. Sober Lane are hiring staff but are only going to take applications via Snapchat. 

Check out what Ernest Cantonlin owner of Sober Lane had to say when talking to Newstalk yesterday afternoon. 

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Marketing To Generation Snapchat

What is Snapchat?

Snapchat is a popular photo messaging app that allows users to take photos or record videos known as snaps, and then add text and doodle drawings to them, before sending to a friend or controlled list of recipients. After taking the snap users set a time limit of between 1 and 10 seconds for how long recipients can view their Snaps. Snapchat Stories are a great option for brands, allowing them to add snaps together creating a story. Snap Stories live for 24 hours before disappearing. After this time the snaps are hidden from the recipient’s phone and also erased from Snapchat servers. Snapchat has an estimated 30 million users who send on average of 350 million snaps a day and is very popular with users between 13-25.

Should my brand be using Snapchat?

  • Is your target market aged between 13 and 25?

  • Are you looking for a fun way to interact with your audience?

  • Have you built a strong community on more main stream social media?

If you answered Yes to the above then Snapchat is the next step in your brands social media strategy.

What are brands doing on Snapchat?

Encouraging repeat customers 16 Handles, A New York City based frozen yoghurt shop ran a new years Snapchat promotion. It worked in three stages. First, existing customers would send a selfie of themselves eating some fro-yo in a 16 Handles shop to the company’s Snapchat account. The 16 Handles marketing team then automatically sent the customer a Snapchat message containing a coupon. The customer then waited until they were next in store and at the till ready to pay and opened the snap. The snaps from 16 handles contained money off coupons ranging from a percentage off the full price to a free purchase. Within days of launching their Snapchat campaign, the popular frozen yoghurt shop had sent more than 1,400 Snapchat messages and built up an active following to which they could send future promotional material. 

Creating Teasers, In the UK market MTV used Snapchat to promote its hit reality show Geordie Shore before launching the sixth series in the summer of 2013. Fans were encouraged to add the show’s official Snapchat account by seductive messaging, in exchange for exclusive content including videos and photographs of the cast, The demographics of Snapchat users and the viewers of Geordie Shore are a perfect match allowing MTV to tease viewers with spoilers direct to their smartphones.

Creating a buzz, Tennent’s Vital is Northern Ireland’s most popular music festival held annually in Belfast. The 2014 concerts were confirmed in March announcing The Killers as headliners through social media including Snapchat. To see Snapchat for business live in action add them on Snapchat, username: tennentsvital

5 smart tips for success with Snapchat for business:

  1. Choose a simple brand name.

  2. Keep it casual.

  3. Know and engage your audience.

  4. Don’t spam.

  5. Most importantly have fun!

For any help with creating the perfect social media strategy for your business contact B*Different today for a free 1 hour consultation

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Appy Monday – Eight apps for a stress free Summer holiday

 

BarcelonaPhoto by Moyan Brenn on Flickr

Just a little word of warning, Always make sure to check out the cost of data roaming from your network provider before using your smartphone outside of Ireland. See Vodafone, O2, Three, Meteor or Tesco Mobile for more details. All Apps featured are available on both the App Store and Google Play Store. Appy holidays everyone!

Ryanair

The Ryanair app allows users to make bookings on all of the budget airlines routes, check flight timetables, review current bookings, and add optional services such as priority boarding and checked-in bags to existing bookings. The reason I will be using the Ryanair App over a price comparison app such as Skyscanner or Expedia is I know that Ryanair will have the cheapest prices on my chosen route. I will use the App to keep an eye on prices and book through their new easy to use website.

Accuweather

Crowded House said it best with “Everywhere you go, always take the weather with you” this App will allow you to do just that. Accuweather is an easy to use weather app. Open the app see clear visual weather predictions for your destination broke down by hour and off you go about your day.  It is also pretty useful for posting pesky screen shots to social media so everyone knows you’re lapping up 27 degrees heat when they are sitting at home enjoying an Irish rain shower.

Booking.com

Booking.com is one of the handiest apps I have installed on my phone. It allows users to book hotels all over the world in just a few steps with no deposit and the added bonus of free cancellation on most reservations up to 48 hours before arrival. Another great feature on the booking.com app is your reservation can be added to Passbook on IOS devices. I use booking.com at least once a month for weekend breaks in Ireland so it is definitely my go to accommodation app for any trips abroad I have coming up this year.  

Hailo

I am obsessed with Hailo, I have long thought it was possibly the best app to have on your phone when visiting Dublin and I was delighted when they rolled it out all over Ireland earlier this year. It is my go to app for a convenient quick taxi ride. I love the efficiency of it, I love the cash free nature of the transaction and most of all I love that I will be able to use it in Barcelona and know that I will be in safe hands on any taxi journeys I take.

Google Maps

Never get lost on holiday again! I once went astray in Glasgow and ended up 11 miles away from my destination after missing my bus stop, there was no such thing as the Google Maps App back then when I was rocking around with my Nokia brick in my pocket.  Google Maps has been my saviour on more times than I care to admit from finding toll free routes when cash is a bit tight to helping me navigate my way around public transport in San Francisco. For me this is a must have app whether you are holidaying at home or away this year.

TripAdvisor

A hotel managers worst nightmare and a savvy travellers go to app. TripAdvisor is a community based review forum covering everything from hotels to excursions with real honest reviews from people who have been there done that and bought the t-shirt. I usually wouldn’t base my restaurant choice on what users have to say but for accommodation and day tours this is always my last port of call before booking. I always go back and leave a truthful review in the hope that I am helping others to make an informed decision on their travels.

Whatsapp Messenger

Always handy at home or away to keep in touch and let the mammy know that you are safe, not sunburned and drinking plenty of water. Whatsapp messenger is an alternative to texting that works over data or wifi. It is free for the first year with an annual 99 cent subscription free thereafter.

Snapchat

How else could you get your super snaps showing off just what an amazing time you are having directly onto your friends phone and be happy in the knowledge that they have looked at them! Snapchat is a must have holiday app for some silly fun! Check out our Appy Monday on Snapchat here.

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