Experiential Marketing

Link the consumer to your brand


The Raffaello Beauty Bus unleashed a luxury experience for consumers and created a WOW factor.

On boarding the double-decker bus, curious visitors were greeted by Raffaello brand ambassadors, who advised what was on offer. Downstairs, a mini photo booth area was ready for visitors to get dressed up using props provided, and take fun snaps in the photo booth with friends. Visitors received a branded print as a souvenir.

Upstairs was the main attraction: the ultimate beauty experience! Visitors had the choice of getting their hair, nails or make-up done by professionals. Each treatment lasted 15 minutes.

The Raffaello Beauty Bus was at full capacity throughout its two-day activation. It was a huge hit with the public and created quite a stir online in terms of amplification.

 

 

CONSUMER TOUCH POINT ELEMENTS

  • Recruitment of social influencers
  • Launch
  • Product distribution on board the bus
  • Output of branded photographs at the mini photo booth
  • Social media amplification using the official hashtag

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