Fit Food & BeDo7

Brand Identity & Marketing


BeDo7

 

Introduction

BeDo7 is a fitness club group owned and run by Senior Dublin Footballer Philly McMahon. Philly approached BDifferent for assistance with rebranding his now three-branch-strong gym from BK Fitness to BeDo7 as the professional, slick operation it is.

Philly’s goal was to position his new training methods in a competitive and growing market, and to emphasise some key brand elements. His client-centred gym is dedicated to getting members to be and do all they can, working up through his seven levels of personal fitness: BeDo7.

 

Consumer touchpoints

  • Website restructuring and new brand application
  • Copywriting, layout and design of all client-facing print materials
  • Cross-platform social media brand update
  • Management of all brand social media accounts
  • Paid advertising campaigns through Google AdWords and major social media platforms

 

 

FitFood

 

Introduction

With a busy work life and busier GAA training schedule, Senior Dublin Footballer Philly McMahon hardly had time to make dinner. So, he asked a local chef to prepare his meals – but he had some special requirements.

The catch was that Philly wanted what he’d always wanted: the famous Dublin ‘spice bag’ takeaway; Thai green curry; taco chips; burgers. Now, though, it all had to be healthy enough to fuel an All-Ireland-winning footballer.

Soon he realised that he might be onto something: nutritious, healthy takes on takeaway classics.

BDifferent established a strong identity with the FitFood logo, and we constructed and continue to maintain the brand’s online presence. Watch this space: this is only the start for FitFood.

 

Consumer touchpoints

  • Website restructuring and new brand application
  • Copywriting, layout and design of all client-facing print materials
  • Cross-platform social media brand creation
  • Management of all brand social media accounts
  • Paid advertising campaigns through Google AdWords and major social media platforms

 

 


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