We love conceptualising outdoor advertising campaigns for clients. We focus on sending a clear brand message with a memorable twist.
We recently completed an outdoor campaign for Tic Tac. The aim was to communicate two elements:
- Communicate the fact that Tic Tac is an Irish brand
- Localise the message for the Cork market, where they are manufactured
Our straplines focused on the Dublin and Cork markets, respectively. “Shake Me, I’m Irish” was a play on “Kiss Me, I’m Irish” and highlighted the international brand’s signature box. The Cork market needed a local message for their local brand: “A Real Corkconian, and Proud” drove home the company’s pride in their Cork manufacturing base.
The campaign went live all over Dublin and Cork.
Coláiste Naomh Eoin
Coláiste Naomh Eoin is Irish college with a difference. A day camp run during the summer months at various local schools, it gives kids the chance to get the best that Irish college has to offer – new friends, craic and better Irish – but close to home. Instead of shipping off to the West for weeks, Coláiste Naomh Eoin is but a short daily commute away, perfect for busy families and kids with sporting commitments.
BDifferent devised an outdoor strategy for Coláiste Naomh Eoin to enhance the growth of their total-immersion Irish-language course in key demographic areas. Our task was to communicate this effectively in a large-scale, out-of-home (OOH) campaign across Dublin.
The key message we wanted to communicate was “An Gaeltacht sa Bhaile: A Gaeltacht at home”, as many kids struggle with homesickness or can’t leave their other summer plans behind.
The biggest element of this advertisement was one key question: “Looking for a Gaeltacht?” designed to grab the attention of parents already considering sending their children to Irish college. The secondary message was An Gaeltacht sa Bhaile; and finally, details about Coláiste Naomh Eoin itself. This hugely successful campaign ran over a number of weeks.