Product Sampling

Making Brand Experiences Magical


Direct marketing is one of the best forms of “brand-in-hand” marketing, and product samples create excitement about a product or service, and instantly get people talking about your brand.

Our most recent projects include flower and product distribution both for Raffaello’s branded “Best Friends’ Day” across the city of Dublin at various high-footfall locations, and during our Raffaello beauty bus and hot-air balloon experiences.

Product sampling can also have a huge impact for new services, or those that require the consumer to understand a new concept or approach.

 

 

This was an essential part of our work for Coláiste Naomh Eoin, which offers a ‘Gaeltacht at home’: a commutable, daytime Irish college experience. We visited shopping centres in Dublin and Kilkenny to encourage parents to sign their children up, and distributed leaflets, talked to parents and designed the backdrop of the stand.

 

Consumer Touchpoints

  • Design of uniforms for brand ambassadors
  • Design and delivery of branded usherette trays
  • Recruited brand ambassadors
  • Distribution of branded flowers and products

 


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