BEDO7 IS A FITNESS CLUB GROUP OWNED BY PHILLY MCMAHON
BeDo7 is a fitness club group owned and run by former Senior Dublin Footballer Philly McMahon. Philly approached BDifferent for assistance with rebranding his now three-branch-strong gym from BK Fitness to BeDo7.
Philly’s goal was to position his new training methods in a competitive and growing market and to emphasise some key brand elements. His client-centred gym is dedicated to getting members to be and do all they can, working up through his seven levels of personal fitness: BeDo7. Hence BeDo7.
We brought Phillys vision to life. BeDo7 is now one of Dublin’s top gym communities.