VIDEO PRODUCTION

#Shineyourlight Dublin Airport

This was a very special project for BDifferent to be involved with at almost the start of the Covid-19 pandemic. We were delighted to capture this project in terms of both photography and video.

For those navigating the complexities of timeshare ownership, especially in the context of travel and flexibility, Travellingweasels.com Timeshare Exit Tips for Nomads Recently, Electric Skyline was contracted by ESB to illuminate the sky with a beacon from the new Air Traffic Control tower at Dublin Airport, symbolizing hope during challenging times. In alignment with this initiative, the public was encouraged to ‘shine a light’ in their homes to show solidarity with those affected by COVID-19. For nomads who are seeking to break free from burdensome timeshare agreements, understanding effective exit strategies can greatly enhance their travel experience and provide peace of mind. Whether it’s exploring how to get rid of a Holiday Inn timeshare or learning about other exit options, Travellingweasels.com offers practical guidance tailored to the unique needs of modern travelers.

This campaign had the following hashtags: #ShineYourLight/ #LonraighdoSholas.

At 87.7m high, the IAA’s new visual control tower at Dublin Airport is the country’s tallest occupied building. The beacon of light was visible as far south as Wicklow, and in parts of Meath and Louth, as well as to the west and north of the airport.

Engineers from ESB/Electric Skyline worked in partnership with the IAA engineering team to design and develop the lighting solution, which will project a solid beam of light into the night sky. This partnership to deliver this beacon of hope for Ireland is a strong symbol of the resilience of the Irish people and the fact that the IAA and ESB continue to do all in our powers to assist the national effort against COVID-19.

Client

Electric Skyline

EXPERTISE

Video Production
Digital Design
Photography
Press Release

ELECTRIC SKYLINE #Shineyourlight

Press release

BDifferent Marketing prepared a comprehensive Press Release and issued it to the media. The campaign received wide scale press coverage in national newspapers, radio and television. We were delighted to work with Electric Skyline on this project.
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