Dublin Airport

#Shineyourlight Dublin Airport

This was a very special project for BDifferent to be involved with at almost the start of the Covid-19 pandemic. We were delighted to capture this project in terms of both photography and video. 

Electric Skyline was contracted by ESB to beam a beacon of light into the sky from the new Air Traffic Control tower at Dublin Airport. The public was encouraged to ‘shine a light’ in their homes in solidarity with all those impacted by and helping to fight Covid-19.

This campaign had the following hashtags:  #ShineYourLight/ #LonraighdoSholas. 

At 87.7m high, the IAA’s new visual control tower at Dublin Airport is the country’s tallest occupied building. The beacon of light was visible as far south as Wicklow, and in parts of Meath and Louth, as well as to the west and north of the airport.

Engineers from ESB/Electric Skyline worked in partnership with the IAA engineering team to design and develop the lighting solution, which will project a solid beam of light into the night sky.   This partnership to deliver this beacon of hope for Ireland is a strong symbol of the resilience of the Irish people and the fact that the IAA and ESB continue to do all in our powers to assist the national effort against COVID-19.

Electric Skyline

ELECTRIC SKYLINE  #Shineyourlight

Press release

BDifferent Marketing prepared a comprehensive Press Release and issued it to the media. The campaign received wide scale press coverage in national newspapers, radio and television. We were delighted to work with Electric Skyline on this project.  If you have an upcoming brand activation in the pipeline, please contact us. We’d be happy to have a chat and see how we can work together.


We wanted to capture every aspect of this project, we were onsite for two full days with the installation crew. Thanks to the IAA we had access to the tower and the surrounding areas. We were able to capture some amazing shots, but also memorable moments. The quality of the pictures speaks volumes and tells the story of how together we delivered #ShineYourLight.