KRIB officially launches in Ireland | As seen on the Late Late Show


Brother and sister, Terence and Sophie Madigan from Dublin are pictured launching KRIB, a new revolutionary Irish product that they have developed, which provides hot water on demand without turning on the heating or the immersion. KRIB, a first of its kind in the world, is a fully patented innovative smart-home device that saves you money because it only heats the water you need and within a matter of minutes. Thanks to its intelligent control system, KRIB fills the cylinder with hot water from the top down, instead of heating the whole cylinder bottom up (convection), therefore saving energy, reducing water consumption and lowering heating costs. For more information visit

The Challenge:

BDifferent Marketing was tasked with launching KRIB in the Irish market. This is a unique product with international reach, it was very important we got the launch right. We started with fundamental marketing activities such as developing the website, developing brochures focusing on both content and design right through to putting product shots together. Thereafter, we focused on the promotion of KRIB via various marketing channels.

BDifferent Marketing Outputs:

  • Secured the RTE Late Late Show appearance
  • Launched comprehensive PR campaign
  • Developed website
  • Prepared all branding materials for the business
  • Designed event stand
  • Organised media training
  • Managed and organised product shots and client headshots
  • Organising meetings with key partners