What is Snapchat?
Snapchat is a popular photo messaging app that allows users to take photos or record videos and then add text and doodles, before sending to a friend or controlled list of recipients.
After taking the snap, users set a time limit of between 1 and 10 seconds for how long recipients can view their media.
Snapchat Stories are a great option for brands, allowing them to add snaps together creating a story. Snap Stories live for 24 hours before disappearing. After this time the snaps are hidden from the recipient’s phone and also erased from Snapchat servers.
The company has an estimated 30 million users who send on average of 350 million snaps a day and is very popular with users between 13-25.
Should my brand be using Snapchat?
- Is your target market aged between 13 and 25?
- Are you looking for a fun way to interact with your audience?
- Have you built a strong community on mainstream social media?
If you answered “Yes” to the above then this is the next step in your brand’s social media strategy.
What are brands doing?
Encouraging repeat customers
16 Handles, a New York City based frozen yoghurt shop ran a new year Snapchat promotion. It worked in three stages.
First, existing customers would send a selfie of themselves eating some fro-yo in a 16 Handles shop to the company’s Snapchat account. The 16 Handles marketing team then automatically sent the customer a Snapchat message containing a coupon. The customer then waited until they were next in store and at the till ready to pay and opened the snap.
The snaps from 16 handles contained money off coupons ranging from a percentage off the full price to a free purchase. Within days of launching their Snapchat campaign, the popular frozen yoghurt shop had sent more than 1,400 Snapchat messages and built up an active following to which they could send future promotional material.
MTV used the app to promote its hit reality show Geordie Shore before launching the sixth series in 2013.
Fans were encouraged to add the show’s official Snapchat account by seductive messaging, in exchange for exclusive content including videos and photographs of the cast.
The demographics of Snapchat users and the viewers of Geordie Shore are a perfect match allowing MTV to tease viewers with spoilers direct to their smartphones.
Creating a buzz
Tennent’s Vital is Northern Ireland’s most popular music festival held annually in Belfast. The 2014 concerts were confirmed in March announcing The Killers as headliners through social media including Snapchat.
To see their strategy live in action add them: tennentsvital
5 smart tips for success for businesses:
- Choose a simple brand name.
- Keep it casual.
- Know and engage your audience.
- Don’t spam.
- Most importantly have fun!
Drop us a line or an email and let’s have a chat. If you would like help with promoting your business, get in contact with BDifferent – a creative Dublin Marketing Agency!
T: (01) 535 6438