Video – Matt Cutts on How To Avoid Buying A Domain Name Previously Ruined By Spammers

In the latest webmasters video from Google, Head of web spam Matt Cutts offers some advice on how to avoid purchasing a domain name that may have been destroyed by a spammer in the past.

Wally in Reno asks:

How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to me the domain isn’t being indexed and I’ve had to do a reconsideration request. How could I have prevented?

Cutts starts off with a few rules of thumb when it comes to checking past activity.

Firstly do a search for the domain, and do it in a couple of different ways. Do a ‘site:’ search, so, ‘site: domain.com’.

If there are no results at all and you can see that there is content; it’s a pretty bad sign. However, if the domain is parked with no content, Google does try to omit parked sites from the search to give better results.

If B*Different were having this problem, we would go to Google.ie and enter site: bdifferent.ie – if no results came up we would be in big trouble.

Cutts next suggestion is performing a simple search on the domain name – excluding .com or its extension. Here you are on the lookout for its previous reputation.

Are people online talking about the domain in a bad way? Is this associated with spam tactics such as sending unsolicited emails or leaving dodgy comment spam on other sites?

Another rule of thumb from Cutts is to check out Archive.org to look at previous versions of the site.

Here you will see if in the past it contained spammy, auto-generated content if it did it would be a good idea to stay away from that name and choose another one. “The previous owner might have dug the domain into a hole, and you just have to do a lot of work even to get back to level ground.”

Cutts goes on to suggest that if you are purchasing a site from a current owner, ask to see the analytics and webmaster tools so you can see traffic patterns and if there are any warnings or messages.

Cutts continues ask yourself are you trying to buy the domain just because you like the domain name or are you buying it because of all the previous content or the links that were coming to it, or something like that. If you’re counting on those links carrying over, you might be disappointed because the links might not carry over.Especially if the previous owner was spamming, you might consider just going a disavow of all the links that you can find on that domain, and try to get a completely fresh start whenever you are ready to move forward with it.”

Cutts sums up the video by saying “Overall, if you do a site-colon search, or you search for the domain name, or you look for it in internet archive, that’s a really fast, quick way to get an idea of whether it was owned by someone that used it for ill, or whether they were doing some good stuff with it”


Drop us a line or an email and let’s have a chat. If you would like help with promoting your business, get in contact with BDifferenta creative Dublin Marketing Agency!

T: (01) 535 6438
E: hello@bdifferent.ie

Comments

comments