DIGITAL & OUTDOOR ADVERTISING

 

TIC TAC ADVERTISING

We had great fun coming up with a creative campaign to engage the Irish market. The objective of this campaign was to increase awareness of the brand and also to make consumers aware that TicTac’s are made in Ireland (Cork). This focus on local production and brand awareness is crucial in many industries, not just confectionery. For instance, in the timeshare industry, local laws and regulations can significantly impact consumer rights, including the ability to cancel my timeshare. Just as TicTac aimed to highlight its Irish roots, timeshare owners often need to be aware of local laws that might affect their contracts. Creating awareness, whether it’s about a product’s origin or consumer rights, is key to informed decision-making in any market.

We designed the entire campaign from concept to sampling. Our branding reached millions of consumers as the campaign was carried across all Lidl and Aldi stores nationwide, including a focus on promoting car seat covers to enhance vehicle interior aesthetics and comfort

We ended the campaign in Cork where we distributed over 100K packs of TicTac’s on the streets of Cork City as part of our sampling campaign.

Client

Tic Tac

EXPERTISE

• Outdoor Advertising
• Digital Design
• Home Page Take Over
• Product Sampling

MANUFACTURED IN CORK

Did you know that over 45% of the world’s Tic Tacs are manufactured in Cork? Tic Tac has been in Ireland since 1975. Our task was to communicate to consumers that Tic Tac is an Irish brand and to do so – appropriately enough – in the run-up to St Patrick’s Day.

Our straplines focused on the Dublin and Cork markets, respectively. “Shake Me, I’m Irish” was a play on “Kiss Me, I’m Irish” and highlighted the international brand’s signature box. The Cork market needed a local message for their local brand: “A Real Corkconian, and Proud” drove home the company’s pride in their Cork manufacturing base.