TIC TAC ADVERTISING
We had great fun coming up with a creative campaign to engage the Irish market. The objective of this campaign was to increase awareness of the brand and also to make consumers aware that TicTac’s are made in Ireland (Cork).
We designed the entire campaign from concept to sampling. Our branding reached millions of consumers as the campaign was carried across all Lidl and Aldi stores nationwide.
We ended the campaign in Cork where we distributed over 100K packs of TicTac’s on the streets of Cork City as part of our sampling campaign.
MANUFACTURED IN CORK
Did you know that over 45% of the world’s Tic Tacs are manufactured in Cork? Tic Tac has been in Ireland since 1975. Our task was to communicate to consumers that Tic Tac is an Irish brand and to do so – appropriately enough – in the run-up to St Patrick’s Day.
Our straplines focused on the Dublin and Cork markets, respectively. “Shake Me, I’m Irish” was a play on “Kiss Me, I’m Irish” and highlighted the international brand’s signature box. The Cork market needed a local message for their local brand: “A Real Corkconian, and Proud” drove home the company’s pride in their Cork manufacturing base.