DIGITAL & OUTDOOR ADVERTISING

TIC TAC

TIC TAC ADVERTISING

BeDo7 is a fitness club group owned and run by Senior Dublin Footballer Philly McMahon. Philly approached BDifferent for assistance with rebranding his now three-branch-strong gym from BK Fitness to BeDo7 as the professional, slick operation it is Philly’s goal was to position his new training methods in a competitive and growing market, and to emphasise some key brand elements. His client-centred gym is dedicated to getting members to be and do all they can, working up through his seven levels of personal fitness: BeDo7.

Client
Tic Tac
EXPERTISE

MANUFACTURED IN CORK

Did you know that over 45% of the world’s Tic Tacs are manufactured in Cork? Tic Tac has been in Ireland since 1975. Our task was to communicate to consumers that Tic Tac is an Irish brand and to do so – appropriately enough – in the run-up to St Patrick’s Day.

Our straplines focused on the Dublin and Cork markets, respectively. “Shake Me, I’m Irish” was a play on “Kiss Me, I’m Irish” and highlighted the international brand’s signature box. The Cork market needed a local message for their local brand: “A Real Corkconian, and Proud” drove home the company’s pride in their Cork manufacturing base.

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