The Raffaello Beauty Bus unleashed a luxury experience for consumers and created a WOW factor.
On boarding the double-decker bus, curious visitors were greeted by Raffaello brand ambassadors, who advised what was on offer. Downstairs, a mini photo booth area was ready for visitors to get dressed up using props provided, and take fun snaps in the photo booth with friends. Visitors received a branded print as a souvenir.
Upstairs was the main attraction: the ultimate beauty experience! Visitors had the choice of getting their hair, nails or make-up done by professionals. Each treatment lasted 15 minutes.
The Raffaello Beauty Bus was at full capacity throughout its two-day activation. It was a huge hit with the public and created quite a stir online in terms of amplification.
CONSUMER TOUCH POINT ELEMENTS
- Recruitment of social influencers
- Product distribution on board the bus
- Output of branded photographs at the mini photo booth
- Social media amplification using the official hashtag