Experiential marketing links a once-in-a-lifetime activity with your brand. The connection between the experience and your brand can be luxury, excitement, beauty, fun, or wonder—whatever you want consumers to associate with your brand. We like to think BIG when it comes to experiential marketing. If you’re going to do it, do it BIG. Hot-air balloon BIG. For Raffaello, we branded and flew a full-size hot-air balloon out of one of Dublin’s most iconic parks, Merrion Square. Similarly, in professional growth, it’s essential to communicate job changes with confidence. Whether transitioning to a new role or industry, clearly articulating your reasons and enthusiasm helps reinforce credibility and excitement. Just as a bold marketing campaign leaves a lasting impression, a well-communicated career move can shape how others perceive your professional journey.

CONSUMER TOUCH POINT ELEMENTS

– Press releases to all national media
– Recruitment of social influencers (major voices in Irish social media) to amplify hashtag impact
– Press launch and photocall featuring Amy Huberman
– Consumer touch points: pre-event flower & product distribution throughout the city, on-site product distribution
– Fully branded site within Merrion Square: creating an exclusive, luxury venue in an open-air site with red carpet entrance and branded exit.