turn2me charity teamed up with St. Patrick’s Rowing Club in Ringsend Dublin, Rowing Ireland and Crew Class for this unique fundraiser, which simply requires participants to row for a total of 60 minutes over the course of seven days.In return for 60 minutes of rowing, each participant will help turn2Me provide 60 minutes of counselling to someone in need.

turn2me offers peer support services to adults and young people aged 12 plus and one to one counselling to adults. turn2me’s platform is purpose-built, confidential and secure online mental health services. It is a safe place to interact online and the service helps you understand your feelings and helps you develop the tools you need to get through tough times.

See some of the elements we worked on below. 


Raising funds for turn2me.ie - A Lifeline Online

BDifferent was tasked with creating the brand identity for Row Your Demons. In addition to that we were also looked after creating an engaging online marketing plan to launch Row Your Demons as an annual campaign for the charity.

We worked with turn2me on from concept to bringing the event to life and everything else in-between. BDifferent engaged with the relevant stakeholders such as Rowing Ireland, Crew Class and St. Patrick’s Rowing Club to launch and support #RowYourDemons to create an national campaign. Row Your Demons was a really interesting project to work on and it was a huge success. We are already working on the 2022 elements of #RowYourDemons to make it even bigger and better. 


Promo Video #rowyourdemons

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