SURG City-S Electric Scooter

SURG City-S Electric Scooter

This project was on behalf of an European sports wholesaler. Their objective was to devise a strong digital campaign to launch the e-scooter across several European markets. The client asked for both video and photography as the outputs. BDifferent selected the models in accordance with the clients brief and shot the content accordingly. 

Reydon Sports PLC
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SURG Electric Scooter Features

Cruise in style with the SURG City S E-Scooter with its sleek Anthracite Aluminium Alloy frame and stylish red trim. With 3 speed settings up to 25kph and 30km range, you’re guaranteed to have an enjoyable ride. 

Speed settings 15/20/25kph so you can adjust the speed to what you are comfortable with. 30km range depending on user weight, weather conditions & terrain. Lightweight Aluminium Alloy fold design for easy transport and storage. Pedestrian warning bell on the handlebars. Mobile app Bluetooth connectivity for Android and Apple devices. Dual lever operated braking system – front electric brake and rear disc brake.

UK & EU Power supplies included. CE, UKCI & ROHS Certified.


Who doesn’t like a good lifestyle shoot? We love it! The objective of this lifestyle photoshoot was to bring the product to life and to set the scene for its use. The target audience for this product is a young professional who commutes around the city. The location of the shoot was selected by BDifferent in accordance to demographic, backdrop and usability of the product in certain locations. We didn’t opt for boring shots, we brought the product to life and gave it a personality. That’s why we’re different.